His evidence is well worthy of consideration in detail, for it must not
be forgotten that one of the men before whom he gave it was Monsieur
Joseph Caillaux, and that he gave this evidence on November 25, 1910.
A few months later, in March 1911, Monsieur Caillaux, who no doubt had
been impressed by Rochette’s powers of oratory, advised his colleague,
Monsieur Monis, of the dangers that might be incurred, politically
speaking, if pressure were not brought to bear on the legal authorities
for the postponement of Rochette’s trial, in accordance with the wishes
of this extraordinary expert in legal obstruction. It is fair to infer,
I think, that Rochette’s attitude before the Commission of Inquiry
had impressed Monsieur Caillaux considerably, but Monsieur Caillaux’s
political enemies ascribed his attitude to motives of another kind.
Rochette’s evidence, if evidence it can be called, occupies twenty-five
closely printed pages in quarto in the transcription printed for the
Commission of Inquiry of the shorthand notes which were taken. One of
the first points Rochette made was on the question of the money which
he spent on advertising his various enterprises. He admitted that
the figures quoted against him were very largely correct, that for
instance, he really had spent as much as £2500 a week for ten weeks on
advertising, “but,” he said, “it is only a question of proportion after
all. The Bon Marché, the Louvre, or the Printemps can spend thousands
on advertising where it would be criminally foolish of a small grocer
to spend hundreds. I am not a small grocer. During the period from
January 1 to March 23, 1908, in which my publicity bill was £24,000,1
did nearly half a million sterling of business.”
Public-domain text, read in full here on John Shaqi.
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