This reminds us very forcibly that one factor essential to country church success is a liberal financial policy. In the smaller country churches we seldom find any business policy, and no plan at all for the future. The most common method is the annual subscription paper, with special subscriptions for repairs or emergencies. The motive is apparently strict economy rather than efficiency. It never pays to run a cheap church, for it cheapens the whole enterprise. More and more the weekly-payment pledge system is coming into use and with it a careful planning of the budget at the beginning of the year, guided by an earnest purpose to keep the church business-like, the minister promptly paid, the property well in repair and the enterprise spiritually successful. Often the new consecration of the pocket-book has been the first symptom of a thorough-going revival. 10. _Adequate Equipment_ A large proportion of country churches are simply one-room buildings. This explains many failures. In order to serve the community at all adequately, the church must have social rooms for a variety of neighborhood purposes, and it must make provision for its Sunday school. About four-fifths of the boys and girls in the Sunday schools of America live in the rural districts. They should be given good rooms. Without an effective building for social and educational purposes,--a parish house or at least a vestry,--the country church is seriously handicapped. With a good equipment the church often becomes the social center for the whole neighborhood. 11. _A Masculine Lay Leadership Developed and Trained_ It takes more than a minister to make a church successful. The King's Business requires MEN. Women are usually active and loyal. The men are often just as _loyal_ but less active because of lack of opportunity. The most enthusiastic meetings the writer has attended for months were in a rural county in Michigan, a county without a trolley. The meetings were held for three days under the auspices of the Men and Religion Forward Movement and all the forty-five Protestant churches of the county were represented by ministers and laymen. The laymen outnumbered the ministers about ten to one and they showed the keenest interest in the proposition to make the work of religion in their county a man's job.