It is developing young manhood in body, mind and spirit, furnishing wholesome social activities and recreation, conducting clean athletics, encouraging clean sport and pure fun, stimulating true ambition and intelligent, constructive life plans for the discontented farm boy, cleaning him up morally and opening his eyes to see new religious ideals. Through well-directed groups for Bible study and through quiet personal work, the country boys are led to the discovery that religion is "a man's job" and that it is essential to a well-rounded life; and they come to a frank and normal religious experience which profoundly changes their outlook on life and gives them a new life efficiency. This Association work is no experiment. For years it has been widely successful in many states and is promoted by the State and International Committees on scientifically sound principles, based on a close study of rural sociology and tried out by years of patient endeavor by well-trained men who are specialists in their field. It is one of the most promising just now of all the various lines of Young Men's Christian Association work; and it is certainly as much needed as any branch of their work in the cities. _Working Principles_ The County Work aims to save the country boy and develop him for Christian citizenship, not by the use of costly equipment, but by personality, trained, consecrated leadership; not by institutions but by friendship; not by highly-paid local secretaries, but by enlisting and training volunteer service; not by patronage and coddling but by arousing and directing the boy's own active interests; always remembering that by the grace of God the redemptive forces in each community must be the resident forces. It is good policy to make the county the geographical unit of this effective work. The county is the social unit politically, industrially, commercially; it should also be the unit of religious endeavor, particularly in rural sections. A county-wide campaign for righteousness under the direction of a trained Association Secretary, usually a college trained man and an expert in rural life, is a great thing for any county. Every rural county in the land ought to be organized speedily to get the benefit of this business-like modern plan of Christian service. The difficulty is to discover, enlist and train the necessary leaders. _A Campaign of Rural Leadership_