A most pertinent suggestion comes from Dean Meyer of the Agricultural Department of the University of Missouri which college students may well consider: "The greatest need of the rural community to-day is cooperation; but no plan of cooperation can ever be successful among farmers in the absence of some one, or a very few men who have all the qualifications of _outstanding leadership_. There is a real call for our college trained men to go into the country, study local conditions, and then promote a plan of business cooperation. If this is successful he may then expect with equal success to carry on a plan for social cooperation which will lead to a betterment of the home, the church and the school." Again we are reminded that the ultimate problem is leadership, the costliest thing in the world; but the very commodity of personality which college men ought to have ready for wise investment. It is the call for _community builders_ all along the country-side which forces itself upon the strongest men of brave initiative, of courage, tact and ability. This call, a modern call of new insistence and vast significance, should challenge the college man like a call to battle. _The Call of the County Work Secretary_ Among the many calls to a life of service which challenge the college man, one of the most urgent is the call to rural leadership in the Young Men's Christian Association. It is peculiarly a college man's task. Possibly one country lawyer in four is professionally trained. The percentage of educated country ministers is smaller still. Country doctors, though usually medical graduates, are very seldom college men. But the rural secretary of the Young Men's Christian Association is usually college trained. With wise foresight, the Association is sending many of its best men into the country field where the need of leadership is so acute. No other branch of Association work has so large a proportion of college trained men except the work with college students themselves; this is the right perspective. The man who aspires to this interesting and strategic work with the boys and young manhood of the country must be a man of large capacity for leadership and with a broad knowledge of human nature. He must be a keen lover of country life and must understand country people and their great interests. The more he knows of scientific agriculture the better; but he must above all be a man of devout Christian spirit and a thorough knowledge of the Bible; with a fine friendliness for all sorts of people, and a great longing to help the country boy to develop into useful Christian manhood.