The Challenge of the Country: A Study of Country Life OpportunityFiske, George Walter
History
The Challenge of the Country: A Study of Country Life Opportunity
Fiske, George Walter
Sociology, Rural
Successful farming is essentially cooperative. The most successful classes
of farmers in the country, according to Professor Carver, are the
Pennsylvania Dutch, the Mormons and the Quakers. All of these cooperate in
their farming operations to a high degree, as well as in their social and
church life. They occupy their farms permanently as family homes. Their
land is not for sale, in spite of the rising values. To a large extent
they buy and sell, and work their farms together, to their great mutual
advantage.
The old-fashioned farm management however, which still generally persists,
is competitive, and therefore wasteful and unsocial. With rapid
transportation and the lengthening distance between producer and consumer,
the function of the middleman has grown and his power vastly increased.
Consequently on many products the rise in selling price is due to the
series of middlemen through whose hands the article has passed on the way
to market. Investigations at Decatur, Ill., revealed the fact that
head-lettuce sold there was raised within five miles of Chicago, shipped
into the city, repacked and shipped by freight to Decatur, a five-hour
trip; then stored in the latter city over night; and finally displayed,
wilted in the sun, in a store window, and sold to a housewife who buys it
for fresh goods! If raised in a suburb of Decatur, it might have been sold
at half the price, and been really fresh enough to eat. The same story of
flagrant waste through poor management might be told of butter, cream, and
practically all farm products which are not sold in a public market near
the producer's home.
Not only are both the farmer and his ultimate customer suffering a
considerable loss from this competitive system of marketing, the process
itself is bad socially, for this reason. It cuts off the farmer from his
normal market, the nearest village, and isolates him and his family so
that they have virtually no interests there. If the farmer should sell his
product in the village stores or through a public market, or a cooperative
commission house, he would have more at stake in that town. He would
probably trade and go to church there, his wife would do her buying there,
they would be persons of importance to the townspeople and would form
friendships and social relationships there. As it is, a wall of mutual
suspicion and disregard separates this family from the people of the town.
It is doubtful whether farming can be sufficiently profitable to-day, or
the life of the open country be really satisfying, without some degree of
cooperation in business. More and more men are realizing this; are
overcoming their natural weakness for independence and are discovering
numerous modern ways to cooperate with other farmers; to their great
mutual advantage both financially and socially, as will be indicated
later.
_Lack of Religious Cooperation_
Public-domain text, read in full here on John Shaqi.
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