Cooperation is succeeding well not only among fruit growers, but producers of tobacco, onions, potatoes, tomatoes, celery, and, to a limited extent, cereals. Experience has proved that it pays for farmers of a whole section to specialize on the same product; and the most uniform success has come in societies that are purely cooperative, that is, not joint-stock companies with voting power according to shares, but _one vote for each member_, the profits being of course proportionate to the relative volume of business each contributes. Short-sighted selfishness resists this plan and yields slowly to pure cooperation; but experience shows that, as Prof. E. K. Eyerly states, "in the stock companies the large shareholders are tempted constantly to increase the dividend rate on capital at the expense of the other patrons. This may explain in part the difficulty of the cooperative creamery in New England to hold its own, where only 20% are of the purely cooperative type." Dr. Eyerly includes among the more common causes of failure individualism, conservatism, jealousy, mercenary traits, poor business management, a lack of knowledge of what other societies are doing, and lack of restrictions on share voting and the number of shares owned. In the local beginnings of cooperation, ingrained selfishness as well as rural suspicion and ignorance, sometimes blocks progress. When the strong California Fruit Growers' Exchange began twenty years ago, it had difficulty holding some of its members to their agreements. After pledging their crops to the company they would sometimes yield to the temptations offered by outside buyers, for the sake of greater temporary profit; but after a few lawsuits this tendency to break cooperative contracts was entirely checked. _Our Debt to Immigrants_ Unquestionably this great cooperative movement of the last two decades means an entire redirection of rural life and the ultimate conquest of its worst enemy, individualism. We must thank our adopted citizens for the main impulse given to this movement. Cooperative principles and the cooperative spirit have been imported from Denmark, Germany and Italy, where they had already proved successful, and have taken deep root in our middle-western and north-central states, gradually overcoming the native Yankee individualism characteristic of the older settlers. Dr. Eyerly of Amherst is authority for the statement that the only successful cooperative stores organized in New England for a generation past have been, with one or two exceptions, among foreigners.