From this talk developed a unique department in the "Clarion." An
expert woman shopper collected the facts and presented them daily under
the caption, "Where to Find Real Bargains," and with the prefatory note,
"No paid matter is accepted for this column." The expert had an
allowance for purchasing, where necessary, and the utmost freedom of
opinion was granted her. Thus, in the midst of a series of items, such
as--"The Boston Store is offering a special sale of linens at
advantageous prices"; "The necktie sale at the Emporium contains some
good bargains"; and "Scheffler and Mintz's 'furniture week' is worth
attention, particularly in the rocking-chair and dining-set
lines"--might appear some such information as this: "In the special
bargain sale of ribbons at the Emporium the prices are slightly higher
than the same lines sold for last week, on the regular counter"; or,
"The heavily advertised antique rug collection at the Triangle is mostly
fraudulent. With a dozen exceptions the rugs are modern and of poor
quality"; or, "The Boston Shop's special sale of rain coats are mostly
damaged goods. Accept none without guarantee."
Never before had mercantile Worthington known anything like this.
Something not unlike panic was created in commercial circles. Lawyers
were hopefully consulted, but ascertained in the first stages of
investigation, that wherever a charge of fraud was brought, the
"Clarion" office actually had the goods, by purchase. All this was
costly to the "Clarion." But it added nearly four thousand solid
circulation, of the buying class, a class of the highest value to any
advertiser. Only with difficulty and by exercise of pressure on the part
of E.M. Pierce, were the weaker members among the withdrawing
advertisers dissuaded from resuming their patronage of the "Clarion."
"I wouldn't have thought it possible," said the dictator, angrily, to
his associates. "The thing is getting dangerous. The damned paper is out
for the truth."
"And the public is finding it out," supplemented Gibbs, his
brother-in-law.
"Wait till my libel suit comes on," said Pierce grimly. "I don't believe
young Mr. Surtaine will have enough money left to indulge in the luxury
of muckraking, after that."
"Won't the old man back him up?"
"Tells me that the boy is playing a lone hand," said Pierce with
satisfaction.
Herein he spoke the fact. While the "Clarion's" various campaigns were
still in mid-career, Dr. Surtaine had made his final appeal to his son
in vain, ringing one last change upon his Paean of Policy.
"What good does it all do you or anybody else? You're stirring up muck,
and you're getting the only thing you ever get by that kind of activity,
a bad smell." He paused for his effect; then delivered himself of a
characteristically vigorous and gross aphorism:
"Boyee, you can't sell a stink, in this town."
"Perhaps I can help to get rid of it," said Hal.
Public-domain text, read in full here on John Shaqi.
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