The Complete Works of Brann, the Iconoclast — Volume 01Brann, William Cowper
General
The Complete Works of Brann, the Iconoclast — Volume 01
Brann, William Cowper
Brann, William Cowper, 1855-1898; Essays; Reformers
Nearly every metropolitan daily is now engaged in this
nauseous puffery business, and the infection is rapidly
spreading to the illustrated weeklies and magazines. No
wonder that foreigners have much to say about our
bad manners, worse taste, lack of refinement and offensive
"loudness," when the "leading society ladies" of the land
will pay big prices to have themselves written up like variety
actresses or prize cattle, when they will pay to have their
portraits paraded in the public prints and their personal
charms proclaimed much as auctioneers in antebellum days
expatiated upon the physical perfection of slaves put upon
the block; when they will beg the attention of the world and
pour into its unwilling ear an exaggerated tale of their love
affairs,--not omitting the suggestion that certain silly
masculine inanities have fought for their favors!
The present nauseating puffery of "society belles" has
grown out of the unpardonable bad taste--not to say
presumptuous insolence--which the American press has
ever displayed in dealing with the fair sex. First it was "the
accomplished" or "the vivacious" Miss So-and-so. That
"caught." Every woman likes to be thought accomplished
or interesting, just as every man delights to see himself
paraded in the papers as a "public-spirited citizen." Then
the press grew bolder and introduced the adjectives
"charming," "fascinating," "beautiful," etc. That "took" still
better. The next step was the "write up" in extenso; next
the portrait. Thus, in a ratio of geometrical progression, the
bad habit has grown from the daring but courtly compliment
to its present disguising proportions, and the vanity and
folly of the fair followers of fashion have grown with it.
What will be its ultimate development? Where will the
rivalry of "enterprising journals," their determination to
outdo each other in fulsome flattery of female fools who
have money to pay for it, finally land them? Already they
are freely commenting upon the form and features of
the fair sex. What can they do next but go into particulars
and inform us how much their patron measures around the
bust (they have already told us of the snowy whiteness of
her bosom); the actual size of the "tiny little foot" as sworn
to by the bootmaker, and how many inches of elastic it
requires to make her garter? When this becomes
commonplace, perhaps it will be necessary, in order to
command attention, to publish portraits of their patrons
posing as Venuses, Eves, Hebes, etc., in puris naturalibus!
Public-domain text, read in full here on John Shaqi.
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