The Complete Works of Brann, the Iconoclast — Volume 12Brann, William Cowper
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The Complete Works of Brann, the Iconoclast — Volume 12
Brann, William Cowper
Brann, William Cowper, 1855-1898; Essays; Reformers
When I see a little man strut forth in the face of heaven
like a turkey-cock on dress parade; forgotten aeons behind
him, blank time before him, his birth a mystery, his death
a leap in the dark; when I see him pose on the grave of
forgotten races and puff himself up with pomposity like
the frog in the fable; when I see him sprinkled with the
dust of fallen dynasties and erecting new altars upon the
site of forgotten fanes, yet staggering about under a load
of dignity that would spring the knee-joints of an archangel,
I don't wonder that the Lord once decided to drown
the whole layout like a litter of blind puppies.
. . .
A lecture on Gall were woefully incomplete without some
reference to the press, that "archimedean lever" and
"molder of public opinion." The average newspaper posing
as a "public educator" is a specimen of Gall that cannot
be properly analyzed in one evening. Men do not establish
newspapers for the express purpose of reforming the
world, but rather to print what a large number of people
in a particular community want to read and are willing
to pay for. A newspaper is simply a mirror in which the
community sees itself, not as it should be, but as it actually
is. It is not the mother, but the daughter of public
opinion. The printing press is a mighty phonograph that
echoes back the joy and the sorrow, the glory and the
shame of the generation it serves. I have no more quarrel
with editors for filling their columns with inanities than
casting shadows when they stand in the sun. They know
what kind of mental pabulum their people crave, and they
are no more in business for their health than is the
merchant. They know that should they print the grandest
sermon that ever fell from Massillon's lips of gold not
20 per cent., even of the professedly pious, would read it;
but that a detailed account of a fragrant divorce case or
international prize-fight will cause 99 per cent. of the
very elect of the Lord to swoop down upon it like a hungry
hen-hawk on an unripe gosling and fairly devour it, then
roll their eyes to heaven like a calf with the colic and
wonder what this wicked old world is coming to. The
editor knows that half the people who pretend to be filled
to overflowing with the grace of God are only perambulating
pillars of pure Gall. He knows that the very people
who criticize him for printing accounts of crimes and
making spreads on sporting events, would transfer their
patronage to other papers if he heeded their howling--
that they are talking for effect through the crown of their
felts.
Public-domain text, read in full here on John Shaqi.
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