The crowd : $b A study of the popular mindLe Bon, Gustave
Science
The crowd : $b A study of the popular mind
Le Bon, Gustave
Crowds
The orator does not require to convert to his views all the
members of a jury, but only the leading spirits among it who will
determine the general opinion. As in all crowds, so in juries
there are a small number of individuals who serve as guides to
the rest. "I have found by experience," says the counsel cited
above, "that one or two energetic men suffice to carry the rest
of the jury with them." It is those two or three whom it is
necessary to convince by skilful suggestions. First of all, and
above all, it is necessary to please them. The man forming part
of a crowd whom one has succeeded in pleasing is on the point of
being convinced, and is quite disposed to accept as excellent any
arguments that may be offered him. I detach the following
anecdote from an interesting account of M. Lachaud, alluded to
above:--
"It is well known that during all the speeches he would deliver
in the course of an assize sessions, Lachaud never lost sight of
the two or three jurymen whom he knew or felt to be influential
but obstinate. As a rule he was successful in winning over these
refractory jurors. On one occasion, however, in the provinces,
he had to deal with a juryman whom he plied in vain for
three-quarters of an hour with his most cunning arguments; the
man was the seventh juryman, the first on the second bench. The
case was desperate. Suddenly, in the middle of a passionate
demonstration, Lachaud stopped short, and addressing the
President of the court said: `Would you give instructions for
the curtain there in front to be drawn? The seventh juryman is
blinded by the sun.' The juryman in question reddened, smiled,
and expressed his thanks. He was won over for the defence."
Public-domain text, read in full here on John Shaqi.
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