The crowd : $b A study of the popular mindLe Bon, Gustave
Science
The crowd : $b A study of the popular mind
Le Bon, Gustave
Crowds
"The splendour of genius makes itself less felt in political
assemblies than anywhere else. They only give heed to eloquence
appropriate to the time and place and to party services, not to
services rendered the country. For homage to be rendered
Lamartine in 1848 and Thiers in 1871, the stimulant was needed of
urgent, inexorable interest. As soon as the danger was passed
the parliamentary world forgot in the same instant its gratitude
and its fright."
I have quoted the preceding passage for the sake of the facts it
contains, not of the explanations it offers, their psychology
being somewhat poor. A crowd would at once lose its character of
a crowd were it to credit its leaders with their services,
whether of a party nature or rendered their country. The crowd
that obeys a leader is under the influence of his prestige, and
its submission is not dictated by any sentiment of interest or
gratitude.
In consequence the leader endowed with sufficient prestige wields
almost absolute power. The immense influence exerted during a
long series of years, thanks to his prestige, by a celebrated
Deputy,[28] beaten at the last general election in consequence of
certain financial events, is well known. He had only to give the
signal and Cabinets were overthrown. A writer has clearly
indicated the scope of his action in the following lines:--
[28] M. Clemenceau.--Note of the Translator.
"It is due, in the main, to M. X---- that we paid three times as
dearly as we should have done for Tonkin, that we remained so
long on a precarious footing in Madagascar, that we were
defrauded of an empire in the region of the Lower Niger, and that
we have lost the preponderating situation we used to occupy in
Egypt. The theories of M. X---- have cost us more territories
than the disasters of Napoleon I."
We must not harbour too bitter a grudge against the leader in
question. It is plain that he has cost us very dear; but a great
part of his influence was due to the fact that he followed public
opinion, which, in colonial matters, was far from being at the
time what it has since become. A leader is seldom in advance of
public opinion; almost always all he does is to follow it and to
espouse all its errors.
The means of persuasion of the leaders we are dealing with, apart
from their prestige, consist in the factors we have already
enumerated several times. To make a skilful use of these
resources a leader must have arrived at a comprehension, at least
in an unconscious manner, of the psychology of crowds, and must
know how to address them. He should be aware, in particular, of
the fascinating influence of words, phrases, and images. He
should possess a special description of eloquence, composed of
energetic affirmations--unburdened with proofs-- and impressive
images, accompanied by very summary arguments. This is a kind of
eloquence that is met with in all assemblies, the English
Parliament included, the most serious though it is of all.
Public-domain text, read in full here on John Shaqi.
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