The crowd : $b A study of the popular mindLe Bon, Gustave
Science
The crowd : $b A study of the popular mind
Le Bon, Gustave
Crowds
As to the press, which formerly directed opinion, it has had,
like governments, to humble itself before the power of crowds.
It wields, no doubt, a considerable influence, but only because
it is exclusively the reflection of the opinions of crowds and of
their incessant variations. Become a mere agency for the supply
of information, the press has renounced all endeavour to enforce
an idea or a doctrine. It follows all the changes of public
thought, obliged to do so by the necessities of competition under
pain of losing its readers. The old staid and influential organs
of the past, such as the Constitutionnel, the Debats, or the
Siecle, which were accepted as oracles by the preceding
generation, have disappeared or have become typical modern
papers, in which a maximum of news is sandwiched in between light
articles, society gossip, and financial puffs. There can be no
question to-day of a paper rich enough to allow its contributors
to air their personal opinions, and such opinions would be of
slight weight with readers who only ask to be kept informed or to
be amused, and who suspect every affirmation of being prompted by
motives of speculation. Even the critics have ceased to be able
to assure the success of a book or a play. They are capable of
doing harm, but not of doing a service. The papers are so
conscious of the uselessness of everything in the shape of
criticism or personal opinion, that they have reached the point
of suppressing literary criticism, confining themselves to citing
the title of a book, and appending a "puff" of two or three
lines.[22] In twenty years' time the same fate will probably
have overtaken theatrical criticism.
[22] These remarks refer to the French newspaper press.--Note of
the Translator.
The close watching of the course of opinion has become to-day the
principal preoccupation of the press and of governments. The
effect produced by an event, a legislative proposal, a speech, is
without intermission what they require to know, and the task is
not easy, for nothing is more mobile and changeable than the
thought of crowds, and nothing more frequent than to see them
execrate to-day what they applauded yesterday.
This total absence of any sort of direction of opinion, and at
the same time the destruction of general beliefs, have had for
final result an extreme divergency of convictions of every order,
and a growing indifference on the part of crowds to everything
that does not plainly touch their immediate interests. Questions
of doctrine, such as socialism, only recruit champions boasting
genuine convictions among the quite illiterate classes, among the
workers in mines and factories, for instance. Members of the
lower middle class, and working men possessing some degree of
instruction, have either become utterly sceptical or extremely
unstable in their opinions.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account