The Cultivation and Manufacture of TeaMoney, Edward
Science
The Cultivation and Manufacture of Tea
Money, Edward
Tea
1. The large profits made on Indian Teas at home are not realised by
the producers, but by the retail dealers.
2. We can easily undersell the said retail dealers, to the tune of 50
per cent. or more, and still work at a large profit.
3. If the retail dealers were so undersold, an enormous custom would
ensue to us, or rather the agents we employed.
4. If Indian Teas were procurable at a fair price all over Great
Britain, because Indian Tea is superior to China, because those who
have drunk Indian never revert to China, because thousands would then
taste our Teas for the first time, and continue their use--I say,
because of all this, little by little, the consumption would increase
in a ratio we do not dream of now.
5. The consumption so increased, we should necessarily, because
demand exceeded supply, get good prices at the public marts in
Calcutta and London, and in consequence thereof the value of all Tea
property in India would be greatly enhanced.
I believe all the above would _certainly_ follow on a general
well-combined movement on our part; but let us take the worst view.
No one can deny that they _might_ do so. Would Rs. 120 be a large
stake from each garden for even the chance? Let us _begin_ thus:
Open a list in your office for the names of those gardens willing to
join. One year’s subscription, at Rs. 10 per month, should be the
limit from each garden. When enough names are collected to warrant
further movement, call a meeting in Calcutta, and let the next steps
be decided on, and in the interval--agitate; I will help to the best
of my power, and collect opinions from all sides.
Open the list with the names of the three gardens I represent (as per
enclosure), equivalent at once to a subscription of Rs. 360.
Now, as to the question--_how_ to do it? I give you my views, but let
them be criticised and discussed. We want to do it, and to do it the
best way.
What I have been suggesting for months in the _Tea Gazette_, as
the best thing to do in India--_viz._, to sell Tea by auction in
convenient forms as to quantity for native consumption--is really
what I advise for England. I am quite at one with Mr. Drews on this
point. (I wish you would reprint his valuable letter above, and then
my allusions to it would be understood.) Retail shops and all they
would entail, _viz._, intricate supervision, rents, establishments,
and what not, necessitate details quite outside our legitimate
sphere as producers. No organisation we could devise would carry on
successfully two or three hundred shops at home. We (that is, the
company or the association) _could_ not efficiently superintend such
a complicated business, and we should be cheated right and left. But
let others, I say, do the work for us at their own risk, as follows:--
Public-domain text, read in full here on John Shaqi.
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