The Curiosities of Ale & Beer: An Entertaining History: (Illustrated with over Fifty Quaint Cuts)Bickerdyke, John
History
The Curiosities of Ale & Beer: An Entertaining History: (Illustrated with over Fifty Quaint Cuts)
Bickerdyke, John
Drinking customs; Drinking songs
Even as early as the reign of Henry V. the eagerness of the ale-house
keepers to outstrip one another in the size of their signboards had
become obnoxious to the authorities. The _Liber Albus_ contains a
direction to the Wardmotes of the City of London, to make inquiry
whether the ale-stake of any tavern “is longer or extends further
than ordinary,” and the Common Council ordained that “whereas the
ale-stakes projecting in front of taverns in Chepe, and elsewhere in
the said City, extend too far over the King’s highways, to the impeding
of riders and others, and by reason of their excessive weight, to the
great deterioration of the houses to which they are fixed,” therefore
the taverners are ordered that on pain of 40s. fine they shall not
have a stake, bearing a sign or leaves extending over the King’s
highway, of greater length than seven feet at most.
[Illustration: The BLACK BOY INN]
The restriction on the length of the projecting signboards seems to
have been little regarded. Charles I., in his Charter to the City of
London, granted on his accession to the throne, permits the use of
suspended signs, and the Charter contains no mention of any restriction
{220} as to size. The nuisance caused by the extravagant size of
signboards at length became very great, and in the reign of Charles
II. it was ordained that “in all the streets no signboard shall hang
across, but that the sign shall be fixed against the balconies or
some convenient part of the side of the house.” Even this specific
regulation seems to have been generally disregarded, as we learn from
an account written in 1719, by Misson, a French traveller. Speaking
of the signs, he says: “At London, they are commonly very large, and
jut out so far, that in some narrow streets they touch one another;
nay, and run across almost quite to the other side. They are generally
adorned with carving and gilding; and there are several that, with the
branches of iron which support them, cost above a hundred guineas.
. . . . Out of London, and particularly in villages, the signs of inns
are suspended in the middle of a great wooden portal, which may be
looked upon as a kind of triumphal arch to the honour of Bacchus.”
About the middle of last century various Acts of Parliament were
passed, the result of which was that London signboards have from that
time been fixed to the face of the house, and are no longer allowed to
project over the street.
Public-domain text, read in full here on John Shaqi.
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