The Customs of Old EnglandSnell, F. J. (Frederick John)
History
The Customs of Old England
Snell, F. J. (Frederick John)
England -- Social life and customs -- 1066-1485
Marks, then, were in no sense the exclusive characteristic of the
merchant class; and yet, owing to the fact that these devices were
necessarily more used by traders, they may be considered on the whole as
belonging to their domain. As we have seen, every baker in the City was
obliged to stamp his loaves with his own proper mark; and in other
branches of commerce men would value their mark as a means of
advertisement. As persons engaged in commerce were commonly debarred
from the privilege of armorial bearings, marks were freely employed not
only in relation to special callings, but also for ornamentation or
commemoration in any and every sphere in which merchants desired to
leave the impress of their personality and interest. They were to be
found on the fronts of houses, over the fireplace in halls, on seals, on
sepulchral slabs and monumental brasses, and on painted windows. In his
description of a Dominican convent--printed in full in Prof. Skeat's
"Specimens of English Literature" (a.d. 1394-1579)--the author of "Peres
the Ploughman's Crede" speaks as follows:
Than I munt me forth the minster to knowen
And awayted a wone wonderly well y-built,
With arches on every hall & belliche [beautifully] y-carven
With crochets on corners, with knots of gold,
Wide windows y-wrought, y-written full thick,
Shyning with shapen shields to shewen about,
With _marks of merchants_ y-meddled between,
Mo than twenty and two, twice y-numbered;
There is none herald that hath half such a roll,
Right as a ragman hath reckoned them new.
Another circumstance has to be noted--namely, that merchants' marks were
entirely distinct from shop signs, such as that of the Golden Fleece,
which, though serving the same purpose of aiding or enlightening the
unlearned, were more pictorial in character. Dr. Barrington, in his
"Lectures on Heraldry," defines merchants' marks as "various fanciful
forms, distorted representations of _initials of names_," which, he
says, were "placed upon articles of merchandise, because armorial
ensigns could not have been so placed without debasement."
To those merchants who had no arms--and they were doubtless the vast
majority--the mark served as a substitute, and was regarded with the
same feelings of pride and attachment as the ensigns of the nobility and
gentry. But unquestionably its chief value was strictly commercial, as
is proved by an instance of litigation in the twenty-second year of
Queen Elizabeth's reign, which is thus narrated by Mr. Justice
Doddridge: "An action was brought upon the case in common pleas by a
clothier, that, whereas he had gained reputation by the making of his
cloth, by reason whereof he had great utterance to his great benefit and
profit, and that he used to set his mark to his cloth, another clothier,
perceiving it, used the same mark to his ill-made cloth on purpose to
deceive him, and it was resolved that an action did lie."
Public-domain text, read in full here on John Shaqi.
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