The Daughter of the Storage: And Other Things in Prose and VerseHowells, William Dean
General
The Daughter of the Storage: And Other Things in Prose and Verse
Howells, William Dean
Poetry; Short stories
It had long been the notion of Frederick Erlcort, who held it
playfully, held it seriously, according to the company he was in, that
there might be a censorship of taste and conscience in literary
matters strictly affiliated with the retail commerce in books. When he
first began to propose it, playfully, seriously, as his listener
chose, he said that he had noticed how in the great department stores
where nearly everything to supply human need was sold, the shopmen and
shopwomen seemed instructed by the ownership or the management to deal
in absolute good faith with the customers, and not to misrepresent the
quality, the make, or the material of any article in the slightest
degree. A thing was not to be called silk or wool when it was partly
cotton; it was not to be said that it would wash when it would not
wash, or that the color would not come off when it would come off, or
that the stuff was English or French when it was American.
When Erlcort once noted his interest in the fact to a floor-walker
whom he happened to find at leisure, the floor-walker said, Yes, that
was so; and the house did it because it was business, good business,
the only good business. He was instantly enthusiastic, and he said
that just in the same way, as an extension of its good faith with the
public, the house had established the rule of taking back any article
which a customer did not like, or did not find what she had supposed
when she got it home, and refunding the money. This was the best sort
of business; it held custom; the woman became a customer for life. The
floor-walker laughed, and after he had told an anxious applicant,
"Second aisle to the left, lady; three counters back," he concluded to
Erlcort, "I say she because a man never brings a thing back when he's
made a mistake; but a woman can always blame it on the house. That
so?"
Erlcort laughed with him, and in going out he stopped at the
book-counter. Rather it was a bookstore, and no small one, with ranks
of new books covering the large tables and mounting to their level
from the floor, neatly piled, and with shelves of complete editions
and soberer-looking volumes stretching along the wall as high as the
ceiling. "Do you happen to have a good book--a book that would read
good, I mean--in your stock here?" he asked the neat blonde behind
the literary barricade.
"Well, here's a book that a good many are reading," she answered, with
prompt interest and a smile that told in the book's favor; it was a
protectingly filial and guardedly ladylike smile.
"Yes, but is it a book worth reading--worth the money?"
"Well, I don't know as I'm a judge," the kind little blonde replied.
She added, daringly, "All I can say is, I set up till two last night
to finish it."
"And you advise me to buy it?"
"Well, we're not allowed to do that, exactly. I can only tell you what
I know."
"But if I take it, and it isn't what I expected, I can return it and
get my money back?"
Public-domain text, read in full here on John Shaqi.
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