The Development of Rates of Postage: An Historical and Analytical StudySmith, A. D. (Alfred Daniel)
History
The Development of Rates of Postage: An Historical and Analytical Study
Smith, A. D. (Alfred Daniel)
Postal rates
This became a recognized practice before the end of the seventeenth
century, and the privilege was regarded as forming part of the ordinary
emoluments of the deputy-postmasters.[261] The _Gazettes_ were sent out
from London by officers known as Clerks of the Road, under the frank of
these officers; and the privilege of franking these _Gazettes_ became
extended so that the Clerks of the Road ultimately became entitled to
frank any newspaper to whomsoever addressed.[262] In the eighteenth
century the Clerks of the Road developed the exercise of their
privilege. They accepted subscriptions and undertook the supply of
newspapers generally throughout the country. They became, in fact,
newsagents. Their newspaper business was something quite apart from
their duties as officers of the Post Office. It was conducted in a
separate building, by a separate staff, and they found it very
lucrative.[263] The postage on newspapers at the letter rate would have
been prohibitive. Hence newspapers either went under frank or did not go
by post at all, and the whole business of distribution through the post
fell into the hands of the Clerks of the Road. Their profits were in
part applied to the discharge of certain payments--the salaries of some
of the inferior clerks and some charitable payments--in connection with
the Post Office.[264]
In 1764 the privilege was explicitly recognized by statute,[265] but the
same Act gave a severe blow to the whole system by authorizing members
of Parliament to send newspapers free of postage. The members did not
confine the exercise of the privilege to newspapers sent by or to them
for their own use, but granted orders for free postage to booksellers
and newsagents on a liberal scale.[266] The booksellers naturally cut
the prices charged by the Clerks of the Road. The charge of the latter
had been £5 a year for a daily paper, and £2 10s. a year for an evening
paper. The booksellers in 1770 advertised a charge of £4 a year for a
daily paper, and £2 a year for an evening paper.[267] As a result a
large part of the traffic went to the booksellers, and the profits of
the Clerks of the Road fell so rapidly that it was soon found necessary
to relieve them of the charges on their profits.[268]
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