Fourth: A modification of the above scheme is the case in which the
produce buyer is on a salary and in the employment of the merchants.
This scheme has been successfully carried into effect in some
Nebraska towns. It may be the ultimate solution of the egg buying in
the West. It eliminates the temptation of the buyer to use his
privilege of monopoly to fatten his own pocket-book. The weakness of
the plan is that a salaried man's efficiency in the close bargaining
necessary to sell the goods is inferior to that of the man trading
for himself. Other difficulties are: Getting a group of merchants
who will live up to such an agreement; the farmers object to driving
to two places; the competition of other towns; the merchants'
realization that, the farmer with cash in his pocket or a check good
at all stores, is not as certain a trader as one standing, egg
basket on arm, before the counter; and last, and most convincing,
the merchant's further realization that any fine Saturday morning,
with eggs selling at fifteen cents at the produce house, he may
stick out a card "Sixteen Cents Paid for Eggs" and make more money
in one day than his competitors did all week.
Fifth: Co-operative egg buying by the farmers themselves. This has
been discussed in a previous chapter. It is all right in localities
where the business is big enough to warrant it and the farmers are
intelligent and enthusiastic to back it up and stick to it.
The High Grade Egg Business.
There are many excellent opportunities for men of moderate capital
and ability in the high grade egg trade. The produce business on its
present line, either at the country end or at the city end, is as
open as any well-known form of business enterprise can be. The
chances of success for a man new to the trade will be better,
however, if he can find a niche in the business where he may crowd
in and establish himself before the old firms realize what is up.
The proposition of buying high grade eggs from producers and selling
direct to consumers is a proposition of this kind.
The little game of existence is chiefly one of apeing our betters
and strutting before the lesser members of the flock. The large
cities are full of people in search of some way to display their
superior wealth, taste and exclusiveness. If an ingenious dealer
takes a dozen eggs from common candled stock, places them in a blue
lined box and labels them "Exquisite Ovarian Deposital," he can sell
quite a few of them at a long price, but the game has its limits.
Now, let this man secure a truly high grade article from reliable
producers, teach his customers the points that actually distinguish
his eggs from common stock, and he can get not only the sucker trade
above referred to but a more satisfactory and permanent trade from
that class of people who are willing to pay for genuine superiority
but whose ears have not quite grown through their hats.
Public-domain text, read in full here on John Shaqi.
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