Accordingly a correspondence school was started for store superintendents. While the general outline of the text book is followed, this course is adapted individually to each student. In a number of cases Miss Hirschler has visited the stores, personally looked over the situation, and made suggestions as to the organization of salesmanship classes, the selection of applicants, and the best methods of securing the coöperation of the salespeople. Enrolled in her course are store superintendents from New England, the South and the far West. Each one of these men is in turn reaching hundreds, sometimes thousands of salespeople. The next step neither Miss Hirschler nor we who are the consumers can prophesy with certainty. Yet it seems reasonable to expect that in time store officials, who at best can give only a small part of their time to teaching their employes, will wish to be relieved of this task by professional teachers of salesmanship who, like other vocational teachers, give all their time to their work. By that time we shall have passed out of the period of experimentation. We shall have reached a point where we can say with definiteness what part of the student’s time should be spent in the study of textiles, what part in the study of color and design, what part in the study of applied psychology. We shall have reached a conclusion as to the relative value of lecture work and practise selling. Selling goods may thus have become as definite and recognized a vocation as plumbing or dressmaking. Thus defined and established, this vocation which could have been taught in the beginning only by the faith and courage of private interests, may come to its own by recognition among the vocational day courses now being started in our system of public instruction. FOOTNOTES: [34] _The Art of Retail Selling_, by Diana Hirschler. New York Institute of Mercantile Training, 1909. [35] _Training for Saleswomen_, by Lucinda W. Prince. _Federation Bulletin_, February, 1908. THE EDUCATION AND EFFICIENCY OF WOMEN[36] EMILY GREENE BALCH Wellesley College Women in modern production are a misfit. They are like the dog that puzzled the expressman in the classic story. “_He_ don’t know where he wants to go, and _we_ don’t know where he wants to go; he’s eat his tag.” Is not this sense of misadjustment, of being astray, due to the fact that, industry being arranged to meet its end of private profits, human nature has to adjust itself as best it can to industrial conditions, instead of industrial conditions adjusting themselves to human nature? The troubles that result from this system make themselves felt everywhere, among men as well as women, but most seriously among the weakest competitors, and especially among wage-earning children and women.