Earlier in the chapter we referred to terms of considerable potency whose
referents it is virtually impossible to discover or to construct through
imagination. I shall approach this group by calling them “charismatic
terms.” It is the nature of the charismatic term to have a power which is
not derived, but which is in some mysterious way given. By this I mean
to say that we cannot explain their compulsiveness through referents
of objectively known character and tendency. We normally “understand”
a rhetorical term’s appeal through its connection with something we
apprehend, even when we object morally to the source of the impulse.
Now “progress” is an understandable term in this sense, since it rests
upon certain observable if not always commendable aspects of our world.
Likewise the referential support of “fact” needs no demonstrating.
These derive their force from a reading of palpable circumstance. But
in charismatic terms we are confronted with a different creation: these
terms seem to have broken loose somehow and to operate independently
of referential connections (although in some instances an earlier
history of referential connection may be made out). Their meaning seems
inexplicable unless we accept the hypothesis that their content proceeds
out of a popular will that they _shall_ mean something. In effect, they
are rhetorical by common consent, or by “charisma.” As is the case with
charismatic authority, where the populace gives the leader a power which
can by no means be explained through his personal attributes, and
permits him to use it effectively and even arrogantly, the charismatic
term is given its load of impulsion without reference, and it functions
by convention. The number of such terms is small in any one period, but
they are perhaps the most efficacious terms of all.
Public-domain text, read in full here on John Shaqi.
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