If we heard such stories in every-day life we would smile credulously at our informant and doubt his sanity, but in a patent medicine advertisement we expect to read of miracles and we almost hope to be told of impossible happenings. The more glaringly false and silly they seem to be, the more they seem to exert their subtle hypnotic influence on anyone whose physical or mental temperament lends itself to the appeal. This compound "speedily cures all derangements and irregularities of the menstrual function, congestion, inflammation, ulceration and displacement of the womb, and other things too numerous to mention." It is claimed that it is made of the purest and most carefully selected herbs which can be obtained. If, however, one picked up two handfuls of dried leaves in the woods and put them in a package, the average man could not distinguish between such rakings and "Dr. D----'s ---- Compound" at $1.00 a package. The _Journal of the American Medical Association_ in commenting on this fake, states: ---- Compound is, in short, but one more of the innumerable cure-alls on the market in which discarded, unrecognized or useless drugs are pressed into service and invested with miraculous virtues. What shall be said of men who prey on pregnant women? Who create in the mind of the expectant mother the fear of untold agonies and then offer immunity to these supposititious tortures at the price of their worthless nostrums? Who, with the help of such publications as will accept their lying advertisements, do more to encourage abortion than even the professional abortionists themselves? There seems to be but one remedy: Speed the time when in their acceptance of advertising those publishers who fail to recognize decency as a moral obligation may be forced by public opinion to recognize its value as a business proposition. The C. B. M. Remedy Company: In a small town in Indiana there is a "lady" who has been spending a fortune in giving medical treatment absolutely free to suffering women. The letters, literature, and advertisements by implication lead one to suppose that a woman is in charge of the business of this concern. The advertisements have a picture of a lady giving away packages of medicine. The business was conducted by one F. D. M. The name of his wife was simply used as an advertising asset; the idea, of course, being that a woman would be more willing to write to a business concern telling of her private illnesses if she understood that she was confiding in a woman than she would if under the impression that her letter would be read by a man. This is an old scheme which was employed by others for many years with great success.