The Evening Post: A Century of JournalismNevins, Allan
History
The Evening Post: A Century of Journalism
Nevins, Allan
New York post
Bennett, at this time highly studious, had examined in the
Congressional Library one day a copy of Horace Walpole’s letters, and
at once began to imitate them in his correspondence, making it lively,
full of gossip, and even vulgarly frank in descriptions of men of the
day. Some Washington ladies were said to be indebted to Bennett’s
glowing pen-pictures for their husbands. He was active in other
capacities for the journal--he reported the White-Crowinshield murder
trial in Salem, Mass., wrote editorials, squibs, and amusing articles
of sorts; and Webb showed how fundamentally lacking he was in editorial
discernment when he never let Bennett receive more than $12 a week. In
1832 the homely, thrifty youngster from Banffshire left the _Courier_.
Others among the eleven dailies were the _Commercial Advertiser_, the
_Daily Advertiser_, and the _Star_, the last-named being the _Post’s_
closest rival in evening circulation. Much attention was attracted to
the _Daily Advertiser_ in 1835 by the Washington letters of Erastus
Brooks, a young man who wrote as brightly as Bennett but more soberly.
The following year he and his brother James founded the _Express_, also
a sixpenny paper, which succeeded against heavy obstacles. Compared
with London, the New York field was overcrowded, and no journal had
many subscribers; the _Courier_ was vastly proud when it printed 3,500
copies a day. Newspapers were sold over the counter at the place of
publication, and at a few hotels and coffeehouses, but not on the
streets; the first employment of newsboys excited indignation, and
was denounced as leading them into vice. Advertising rates continued
ridiculously small. The _Evening Post_ and its contemporaries still
made the time-honored charge of $40, with a subscription thrown in, for
indefinite space; the first insertion of a “square,” 8 to 16 lines,
cost seventy-five cents, the second and third twenty-five, and later
insertions eighteen and three-fourths cents. When the daily advertising
of the _Courier_ (apart from yearly insertions) reached $55, that sum
was thought remarkable.
Public-domain text, read in full here on John Shaqi.
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