By the prominence it gave to crimes of violence, divorces, and seduction, and by its bold personal gossip, the _Herald_ fully earned the name of a “sensation journal.” Most of the other newspapers, the magazines, and the Catholic and Protestant pulpits, denounced it roundly. The _Evening Post_ did not mention it by name, but in 1839 condemned “the nauseous practice which some of our journals have imitated from the London press of adopting a light and profligate tone in the daily reports of instances of crime, depravity, and intemperance which fall under the eye of our municipal police, making them the subject of elaborate witticisms, and spicing them with gross allusions.” The _Herald’s_ cynical contempt for consistent principles increased the dislike with which it was viewed. In general it was Hunker Democratic, and built up a large Southern following, but it supported Harrison in 1840 and Taylor in 1848. The English traveler, Edward Dicey, said that it had but two standing rules, one to support the existing Administration, the other to attack the land of Bennett’s birth. Dicey found that as late as Civil War times Bennett was barred from society, and that when he went to stay at a watering place near New York, the other guests at the hotel told the landlord that he must choose between the editor’s patronage and their own--and Bennett left. But upon Bennett’s success was largely founded that of other great morning newspapers of the next decades. “It would be worth my while, sir, to give a million dollars,” said Henry J. Raymond, “if the devil would come and tell me every evening, as he does Bennett, what the people of New York would like to read about next morning.” The _Sun_ was given new life when it passed into the hands of Moses Y. Beach in 1838. Greeley, with a capital of $1,000, founded the _Tribune_ in April, 1841, to meet the need for a penny paper of Whig allegiance. The sixpenny journals, the _Evening Post_, _Commercial Advertiser_, _Courier_, _Journal of Commerce_, and _Express_, perforce learned much from the _Herald_ about news-gathering. Years later the _Evening Post_ described the new spirit of enterprise which had seized upon journalism by the early forties: