The Evening Post: A Century of JournalismNevins, Allan
History
The Evening Post: A Century of Journalism
Nevins, Allan
New York post
In this decade of rapid changes, 1840–1850, Bryant began to reap the
fruits of his courage, persistency, tact, and industry. The hostility
of the mercantile community had lessened as the Bank question receded
and the correctness of the _Post’s_ warnings against inflation
and speculation was proved by the great panic. On March 30, 1840,
Bryant editorially rejoiced that “the prejudices against it, with
which its enemies had labored so vehemently to poison the minds of
men of business, have been gradually overcome.” The pressure of
advertisements forced the enlargement of the sheet in this year. The
weekly edition which it began issuing at New Year’s, 1842, was the only
Democratic weekly in New York, and at $2 a year rapidly obtained an
extensive circulation. In competition with sixpenny evening papers like
the _Journal of Commerce_ and penny papers like the _Daily News_, the
_Post_ held its own. It took its share in all the business enterprises
of the press, as when in 1849–50, at the height of the gold fever, it
published a special “_Evening Post_ for California, Oregon, and the
Sandwich Islands” just before every important sailing for the Pacific.
Bryant’s sagacity kept the expenses low, and his ability kept the
editorial page easily the best, save for Greeley’s, in the city.
It was a reflection of the new _Evening Post_ prosperity when Bryant
wrote his brother early in 1843: “Congratulate me! There is a
probability of my becoming a landholder in New York! I have made a
bargain for about forty acres of solid earth at Hempstead Harbor, on
the north shore of Long Island.” He referred to the Roslyn homestead
at which thereafter he was to spend so much of his time. Between 1839
and 1840 the gross earnings of the journal rose from $28,355.29 to
$44,194.93, and they never thereafter dropped to the danger point. In
1850 it was calculated that for the preceding ten years the average
annual gross receipts had been $37,360, and that the average annual
dividends had been $9,776.44. Of this Bryant’s share until 1848 was
one-half, and thereafter two-fifths, so that he enjoyed an ample
income; while towards the end of the decade the profits of the job
printing office were a tidy sum.
Public-domain text, read in full here on John Shaqi.
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