The Evening Post: A Century of JournalismNevins, Allan
History
The Evening Post: A Century of Journalism
Nevins, Allan
New York post
I sent word to Mr. Howe [Bigelow said late in life in an interview
with Mr. Oswald Garrison Villard] that I wished he would meet me in
Mr. Bryant’s office at such an hour the following day, and when we
met there, I said to them both that the business below stairs was
not conducted to my satisfaction; that I did not see any prospect
of its amendment under existing arrangements, and I felt that we
needed another man in that department. That, if I remained in the
concern, there must be another one in that department; that I did
not wish to crowd Mr. Howe out, but I did not propose to stay in
with him conducting the business, and that I was ready to name the
figures at which I would either buy his share or sell my own if he
was ready to do the same, but that it was the only condition upon
which I could stay in. Well, Mr. Bryant did not look up at all--he
hung his head. Howe was as pale as a sheet, and he stammered a
little and looked at Mr. Bryant to see whether there was any
comfort there, but he did not find any. After a few remarks in
which I repeated my story, ... Howe said, “Very well, I see that
Mr. Bryant is with you in the matter, and I will go....”
The result was that Isaac Henderson, who had come to the _Evening
Post_ in May, 1839, as a clerk at $7 a week, was placed in charge of
the business side of the paper; and in May, 1854, he bought one-third
of it, of the building, and of the job office. He paid $17,083.33,
agreeing further to give Howe six per cent. of the semi-annual
dividends for the next five years. Whatever Henderson’s faults, lack of
shrewdness and industry was not among them. He pushed the circulation
higher and higher, and was so capable in attracting advertisers that
even during the panic of 1857 the columns were crowded. In June, 1858,
the combined circulation of daily, weekly, and semi-weekly was 12,334
copies and was rapidly growing. “I never before knew what it was to
have more money than I wanted to spend,” Bigelow wrote his chief,
who was then abroad. Cooper & Hewitt had stopped their advertising
in consequence of articles about the shaky credit of the Atlantic
Telegraph and the Illinois Central Railroad, in which this firm had
large sums invested, but the _Post_ could afford to laugh at that. The
dividends for the year 1848 for the first time surpassed $45,000, and
this golden prosperity was rapidly enhanced in 1859.
“A single circumstance will perhaps enable you to form as good an
idea of how we stand as a sheet full of statistics,” Bryant wrote
Bigelow on April 11, 1859. “Mr. Henderson puts on a severe look in
which satisfaction is mingled with resignation, and says quietly, ‘The
_Evening Post_ is prosperous--very prosperous.’”
Public-domain text, read in full here on John Shaqi.
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