Although commercial amusements have these limitations, yet they have
very real values which might be secured for many rural communities if
they were operated on a cooperative basis by the people themselves
rather than merely for profit by an individual. Motion pictures are now
the most popular form of commercial amusement and have unlimited
possibilities when operated for the good of the community rather than
for profit alone. It is now possible to secure relatively cheap
projection outfits and electric plants, so that many small communities
are now operating their own motion picture shows. In many places this is
one of the leading attractions at the community building and is a source
of revenue for its maintenance. In such places the motion picture
entertainment is becoming a sort of family affair, and when it can be so
operated as to secure the attendance of the family as a group the
objectionable features will soon disappear. Indeed, there is a
well-organized effort on the part of certain motion picture firms to
supply films for just this type of entertainments. Moreover, the
picture show may possibly be supplemented with other features which will
make a more attractive evening's entertainment, especially in small
places where it is practicable to operate but one show during an
evening. During the war community singing was tried at the opening and
between reels in many movie houses with conspicuous success, and should
be encouraged wherever suitable leadership can be secured. The speeches
of the "four-minute" men were also an innovation which might well be
tried further in a modified form. Would not a four-minute speech on some
current topic by a live speaker, given in an uncontroversial manner, be
a welcome feature of the movie show between reels, and an effective
means of educating public opinion? The community orchestra or community
band might well receive encouragement and financial aid by occasional
programs at the community movies.
Public-domain text, read in full here on John Shaqi.
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