Whenever the need of adjustment to new conditions becomes sufficiently acute as to demand action for the preservation of interests of any group of men, the cause creates leadership; leaders either come forward or are drafted and the successful leaders survive through a process of natural selection and receive recognition and support. This is what is now occurring in American agriculture. New conditions have forced farmers to organize for cooperative marketing and are necessitating the better organization of the whole social life of rural communities for reasons which have been previously indicated. With better education and with more contacts with city life, farmers have come to appreciate that if they are to compete with other industries and if the rural community is to have a satisfactory standard of living, they must develop their own leadership and that those who are qualified for leadership cannot be expected to devote their time to the business interests of their fellows unless they are adequately compensated. On the other hand, there is gradually developing a new sense of responsibility for assuming _voluntary_ leadership in community activities, and a larger appreciation of the need of leadership and the duty of supporting it. One of the greatest benefits of the Extension Service and the Farm Bureau Movement is the definite effort to develop local leadership and the large measure in which this has been successful. The demonstration work and cooperative organizations produce a new type of leader, for he must be one who is successful in his own farm business and who understands the better methods of agricultural production and marketing if he is to be able to interest others in them and to wisely guide the policies of his group. The successful agricultural leader must first of all be a good farmer, for the basic ideal of his group is the best agricultural production. Not infrequently an unsuccessful farmer who is a good talker comes into prominence because he is willing to devote more time to public affairs, but he rarely attains a position of real leadership in his own community, for being unable to manage his own business he is unable to wisely direct that of the community.