In connection with this first consolidation, his plan was to spread rumors of the coming consolidation of the two lines, to appeal to the legislature for privileges of extension, to get up an arresting prospectus and later annual reports, and to boom the stock on the stock exchange as much as his swelling resources would permit. The trouble is that when you are trying to make a market for a stock—to unload a large issue such as his was (over five hundred thousand dollars’ worth)—while retaining five hundred thousand for yourself, it requires large capital to handle it. The owner in these cases is compelled not only to go on the market and do much fictitious buying, thus creating a fictitious demand, but once this fictitious demand has deceived the public and he has been able to unload a considerable quantity of his wares, he is, unless he rids himself of all his stock, compelled to stand behind it. If, for instance, he sold five thousand shares, as was done in this instance, and retained five thousand, he must see that the public price of the outstanding five thousand shares did not fall below a certain point, because the value of his private shares would fall with it. And if, as is almost always the case, the private shares had been hypothecated with banks and trust companies for money wherewith to conduct other enterprises, the falling of their value in the open market merely meant that the banks would call for large margins to protect their loans or call their loans entirely. This meant that his work was a failure, and he might readily fail. He was already conducting one such difficult campaign in connection with this city-loan deal, the price of which varied from day to day, and which he was only too anxious to have vary, for in the main he profited by these changes.