But, to a certain extent, this scheme of constant changing has reacted
against the manufacturers, especially those engaged in articles
pertaining to dress, rather than the garment makers. These former are
completely at the mercy of the most apparently insignificant change in
fashion. As a natural result, there is a tremendous lot of bribery
coming the way of the designer and the retailer. “Swing the fashion my
way!” is the constant cry of those who make trimmings, such as
buttons, braids, fringes, laces, etc., and it makes all the difference
between success, and, sometimes, bankruptcy, to the manufacturer,
whether or not dozens of little silk buttons are being used on women’s
tailored suits, or if there are two bone buttons less on men’s coat
sleeves. And the same thing is true of the fringe maker or lace
factory. For instance, since the introduction of the narrow skirts
which women have been wearing for the past three years, the lace
business has been nearly ruined. The close-fitting dress permits of no
lace-trimmed lingerie: the ruffled petticoat is a thing of the past,
and it was to the white goods manufacturers that the imitation lace
man sold his wares. On the other hand, the introduction of pleated
chiffon, as a substitute, has raised the occupation of side-pleating
from a scattered, ill-paid basis, comparable to that of a cobbler, to
the status of a real business.
But while change of fashion leaves one or another trade high and dry
in turn, lack of change is still more deadly, especially to the
textile mills. For two years, 1911-12, women varied the making of
their garments only very slightly. The textile mills lost thousands of
dollars in consequence, and, at last, in the summer of 1912 began a
campaign to alter conditions. Their methods were so flagrant that they
would have been funny if they had not been so disgraceful. Everywhere
they offered bribes to designers. “Draw full skirts,” they said; “draw
pleated skirts, and draped gowns and draped waists; we want to sell
our overstock!” The current fashion was taking only six or eight yards
of material to a gown, and the obvious way of improving the matter was
to establish a demand for gowns which would require fourteen to
eighteen yards instead, or gowns which would require the more
profitable full-width materials; above all, gowns which the old,
straight styles _could not be remodelled to imitate_! The bribery was
as well handled as political “favors,” and as to the result, behold
the manner in which our women are swathed in mummy fashion to-day!
Public-domain text, read in full here on John Shaqi.
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