W. J. If W. J. were dead, or were to die to-morrow, it would be convenient. In bearing upon our present national crisis it would be thoughtful and practical of W. J. to die. If W. J.'s worst enemy were to push him off the top of the fortieth story of the Equitable Building to-morrow morning all I would have to do would be to write an article about him in some national weekly, _Saturday Evening Post_ or _Collier's_, which would be read by four million people. But the _Saturday Evening Post_ or _Collier's_ has no use for W. J. until he is dead. It would like to have, of course, but it would not be fair to the business men who are paying ten thousand dollars a page to be advertised in it, for the _Saturday Evening Post_ to let any other man--any man who is not dead yet, be advertised in it. This is the reason for the Look-Up Club, a national body--the gathering together of one hundred thousand men of vision to advertise W. J. to--who will then turn--the hundred thousand men of vision--and advertise him to everybody. Then other men, strategic men like W. J.--men who are dramatizing other strategic ideas will be selected to follow W. J. for the one hundred thousand men of vision to advertise to a hundred million people. By writing a book and having my publisher distribute through the bookstores a book, I would reach, at best, only one hundred thousand people, and I am proposing to reach a hundred million people--to organize a hundred thousand salesmen scattered in five thousand cities and reach with my book, the hearts and minds, the daily eight-hour-a-day working lives of a hundred million people. This is what the Look-Up Club is for. It is an organized flying wedge of one hundred thousand salesmen who have picked each other out for driving into the attention of a nation, national ideas. The fate of America and the fate of the world at the present moment turns upon free advertising written by men who could not be hired to do it--in books distributed by a hundred thousand men who could not be hired to distribute them. We are setting to work a national committee of a hundred thousand men, to unearth in America, advertise, make the common property of everybody the men who dramatize, who make neighborly and matter-of-fact the beliefs a great people will perish if they do not believe. XIX THE LOOK-UP CLUB LOOKS UP We are drawing in the next few months in America the plans and specifications for a great nation and a new world. We want a Committee of a Hundred Thousand. We are proposing to gather a Look-Up Committee of a hundred thousand men of constructive imagination in business and other callings, in ten thousand cities, who will work out together and place before the people, plans and specifications of what this nation proposes to be like--a picture of what a hundred million people want.