Of course there are people who tumtytum along without thinking, who will miss the principle and insist on having a nice private misery of doing it all over again in their own home factory for themselves. But there are many million people with sense in this country--people as good at making sense out of other people as they are in making money out of them, and the Air Line League proposes that to these people who have the sense, when they want them, when they order them, experiences shall be shipped. And when they get orders--they can ship theirs. If some of the experience the Labor unions in England have had and got over having, could be shipped in the next few weeks, unloaded and taken over by the Americans, anybody can see with a look, ways in which the Air Line League or American Experience Company, if it were existing this minute, could bring home to people what they want to know about what works and what does not, what they long to have advertised to them--at once. Experiences--or date of experiences shipped from England would not only make a short-cut for America in increasing production in this country, lowering the cost of living, but would give America a chance in the same breath by the same act, to win a victory over herself and to turn the fate of a world. What the Air Line League proposes to do is to act--particularly through the Look-Up Club--as the American Shipping Experience Company. XV THE FIFTY-CENT DOLLAR This book is itself--so far as it goes, a dramatization of the idea of the Look-Up Club. The thing the book--between its two bits of pasteboard does on paper--a kind of listening together of capital and labor, the Look-Up Club of The Air Line League is planned to do in the nation at large and locally in ten thousand cities--capital, labor and the consumer listening to each other--reading the same book as it were over each other's shoulders, studying their personal interests together, working and acting out together the great daily common interest of all of us. The Look-Up Club, acting as it does for the three social groups that make up The Air Line League and having an umpire and not an empire function, operates primarily as a Publicity or Listening organization. I might illustrate the need the Look-Up Club is planned to meet and how it would operate by suggesting what the Club might do with a particular idea--an idea on which people must really be got together in America before long, if we are to keep on being a nation at all. Millions of American laborers go to bed every night and get up every morning saying:-- "The American employer is getting more money than he earns. We are going to have our turn now. Nobody can stop us." Result: Under-production and the Fifty-Cent Dollar.