There was a great deal to be done. I arranged with Dr. Croft to
accompany us to Gaboon, obtained a couple of pilots for our aeroplanes,
saw to the medical and surgical equipment, unearthed an interpreter for
the natives, and then set about forming the necessary nucleus of old
men for our Rejuvenation Sanatorium in the Kalahari.
This last was the most exciting task of all, for we had to keep the
matter secret--I was so afraid of Government interference--and yet at
the same time we had to noise our scheme abroad. The daily press was
chosen as the best medium of approach, and the following advertisement
was inserted in seven different papers:--
"TO ALL MEN OVER SEVENTY.--A philanthropist, desirous of carrying
out the new system of rejuvenation wishes to get into touch with
at least one hundred old men who would be willing to submit
to a grafting of new thyroid glands. Applicants, who must be
reasonably healthy and in possession of all their faculties,
should communicate with the box number quoted at the end of this
advertisement. They should give full particulars of their age,
ailments (other than old age), and social position; state the
reason for desiring to extend their life; and also express their
willingness to defray the average net cost per individual of the
_actual treatment only_. The glands will be provided free, and a
special ship will also be chartered for the passage out to South
Africa, where the operation will be performed by skilled medical
men. A proportion of the applicants will be interviewed and a
selection made of those suitable by a man of 95, who has himself
submitted to this novel treatment and who will afford proof
positive of its extraordinary power to banish old age."
It may not have been a particularly alluring announcement; but it was
at least mildly intriguing. Many papers took up the refrain. Was it a
hoax, asked some of them? Was it some new confidence trick? Or was it
a genuine attempt to start a rejuvenation cult? Coming at a time when
there were few divorces or murders, when Parliament was in recess, and
when the labor world was temporarily quiescent, it proved to be of some
journalistic value.
The papers in which we advertised sent down young and persistent
reporters to try and get lurid details for their insatiable public. But
Gran'pa and I were not to be "drawn." We whetted their curiosity, but
insisted on the privacy of that box number. The papers in which we did
not advertise speculated, and sneered, and joked, and moralized, each
according to its lights. And slowly the whole thing developed into a
little newspaper boom--and the letters began pouring in.
We got three hundred and seventy applications for a new lease of life
within the first ten days. Some of them even came from the inmates of
workhouses and almhouses.
An army pensioner of 97 wrote:--
"DEAR SIR,
Public-domain text, read in full here on John Shaqi.
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