It is the Jabbergrabs of America who have created a good part of our “higher” education, and placed upon it the stamp of their crude and simple faith in material success. I have shown how the spirit of Jabbergrab has destroyed two shrines of American scientific life, Clark University and Johns Hopkins; I purpose next to show what that spirit does, when it has its way from the beginning, unhampered by any intellectual traditions. I invite you to visit New York University, an institution whose buildings are scattered about in various parts of the city, including an office building on Washington Square, in the heart of the clothing district, and another in Wall Street. New York University has enrolled no less than thirteen thousand students, and is described to me by one who works in it as “an intellectual sweat-shop.” As chancellor it has one Brown, who learned the Goose-step from the Kaiser, and as treasurer one Kingsley, a Wall Street banker, interlocked with the United States Trust Company, the Sixth Avenue Elevated Railroad, and the Union Theological Seminary. Last year Chancellor Brown published in the New York newspapers a series of thirty “advertising talks” on education, in the very latest “follow-up” style. These talks came to me in a little pamphlet, with a cover all printed over with photographs of newspaper clippings, and accompanied by a circular, carefully disguised to look like a personal letter, and beginning: “Dear Mr. Sinclair: You are one of the prominent citizens we had in mind when we prepared the enclosed advertisement. What we have learned of you encourages us to believe that this appeal of New York University must strike a responsive chord in you.” I may be over-suspicious, but I believe that these statements are not entirely in accordance with the truth; I believe that if they were made in accordance with the truth they would read this way: “You are one of the twenty-two thousand persons whose names we have got from ‘Who’s Who in America,’ and we are taking a chance on being able to interest you in our university.” These necessary differences between advertising and fact are understood and taught to the students in all university schools of advertising.