The Great American Fraud: The Patent Medicine EvilAdams, Samuel Hopkins
Science
The Great American Fraud: The Patent Medicine Evil
Adams, Samuel Hopkins
Patent medicines; Quacks and quackery
The patent-medicine business in the United States is one of huge
financial proportions. The census of 1900 placed the value of the annual
product at $59,611,355. Allowing for the increase of half a decade of
rapid growth, it must be to-day not less than seventy-five millions.
That is the wholesale price. The retail price of all the patent
medicines sold in the United States in one year may be very
conservatively placed at one hundred million dollars. And of this one
hundred millions which the people of the United States pay for patent
medicines yearly, fully forty millions goes to the newspapers. Have
patience! I have more to say than merely to point out the large revenue
which newspapers receive from patent medicines, and let inference do the
rest. Inference has no place in this story. There are facts a-plenty.
But it is essential to point out the intimate financial relation between
the newspapers and the patent medicines. I was told by the man who for
many years handled the advertising of the Lydia E. Pinkham Company that
their expenditure was $100,000 a month, $1,200,000 a year. Dr. Pierce
and the Peruna Company both advertise more extensively than the Pinkham
Company. Certainly there are at least five patent-medicine concerns
in the United States who each pay out to the newspapers more than one
million dollars a year. When the Dr. Greene Nervura Company of Boston
went into bankruptcy, its debts to newspapers for advertising amounted
to $535,000. To the Boston _Herald_ alone it owed $5,000, and to so
small a paper, comparatively, as the Atlanta _Constitution_ it owed
$1,500. One obscure {074}quack doctor in New York, who did merely an
office business, was raided by the authorities, and among the papers
seized there were contracts showing that within a year he had paid to
one paper for advertising $5,856.80; to another $20,000. Dr. Humphreys,
one of the best known patent-medicine makers, has said to his
fellow-members of the Patent Medicine Association: "The twenty thousand
newspapers of the United States make more money from advertising
the proprietary medicines than do the proprietors of the medicines
themselves.... Of their receipts, one-third to one-half goes for
advertising." More than six years ago, Cheney, the president of the
National Association of Patent Medicine Men, estimated the yearly amount
paid to the newspapers by the larger patent-medicine concerns at twenty
million dollars--more than one thousand dollars to each daily, weekly
and monthly periodical in the United States.
[IMAGE ==>] {074}
Silence is the Fixed Quantity.
Does this throw any light on the silence of the Massachusetts papers?
{075}
Public-domain text, read in full here on John Shaqi.
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