The Great American Fraud: The Patent Medicine EvilAdams, Samuel Hopkins
Science
The Great American Fraud: The Patent Medicine Evil
Adams, Samuel Hopkins
Patent medicines; Quacks and quackery
That is the contract of silence. (Notice the next one, in identically
the same language, bearing the name of the C. I. Hood Company, the
other great manufacturer of sarsaparilla; and then the third--again in
identically the same words--for Dr. Munyon.) That is the clause which
with forty million dollars, muzzles the press of the country. I wonder
if the Standard Oil Company could, for forty million dollars, bind
the newspapers of the United States in a contract that "no matter
detrimental to the Standard Oil Company's interests be permitted to
appear in the reading columns or elsewhere in this paper."
Is it a mere coincidence that in each of these contracts the silence
{076}clause is framed in the same words? Is the inference fair that
there is an agreement among the patent-medicine men and quack doctors
each to impose this contract on all the newspapers with which it deals,
one reaching the newspapers which the other does not, and all combined
reaching all the papers in the United States, and effecting a universal
agreement among newspapers to print nothing detrimental to patent
medicines? You need not take it as an inference. I shall show it later
as a fact.
[IMAGE ==>] {076}
"In the reading columns or elsewhere in this paper." The paper must not
print itself, nor must it allow any outside party, who might wish to
do so, to pay the regular advertising rates and print the truth about
patent medicines in the advertising columns. More than a year ago, just
after Mr. Bok had printed his first article exposing patent medicines,
a business man in St. Louis, a man of great wealth, conceived that it
would {077}help his business greatly if he could have Mr. Bok's article
printed as an advertisement in every newspaper in the United States.
He gave the order to a firm of advertising agents and the firm began in
Texas, intending to cover the country to Maine. But that advertisement
never got beyond a few obscure country papers in Texas. The contract of
silence was effective; and a few weeks later, at their annual meeting,
the patent-medicine association "Resolved"--I quote the minutes--"That
this Association commend the action of the great majority of the
publishers of the United States who have consistently refused said false
and malicious attacks in the shape of advertisements which in whole or
in part libel proprietary medicines."
Public-domain text, read in full here on John Shaqi.
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