The Great American Fraud: The Patent Medicine EvilAdams, Samuel Hopkins
Science
The Great American Fraud: The Patent Medicine Evil
Adams, Samuel Hopkins
Patent medicines; Quacks and quackery
vote in favor of it, and even, in the persons of editors and owners,
went up to the State House and lobbied personally against the bill. And
since I have already told of Mr. Cheney's author-ship of the scheme, I
will here reproduce, as typical of all the others (all the other large
patent-medicine concerns sent similar letters and telegrams), the letter
which Mr. Cheney himself on the 14th day of February sent to all
the newspapers in Massachusetts with which he has lobbying
contracts--practically every newspaper in the state:
"Toledo, Ohio, Feb. 14, 1905.
"Publishers
"----- Mass.
"Gentlemen:
"Should House bills Nos. 829, 30, 607, 724, or Senate bill No. 185
become laws, it will force us to discontinue advertising in your state.
Your prompt attention regarding this bill we believe would be of mutual
benefit.
"We would respectfully refer you to the contract which we have with you.
"Respectfully,
"Cheney Medicine Company."
Now here is the fruit which that letter bore: a strong editorial against
the anti-patent-medicine bill, denouncing it and its author in the most
vituperative language, a marked copy of which was sent to every member
of the Massachusetts Legislature. But this was not all that this one
zealous publisher did; he sent telegrams to a number of members, and a
personal letter to the representative of his district calling on that
member not only to vote, but to use his influence against the bill, on
the pain of forfeiting the paper's favor.
Now this seems to me a shameful thing--that a Massachusetts newspaper,
of apparent dignity and outward high standing, should jump to the
cracking of the whip of a nostrum-maker in Ohio; that honest and
well-meaning members of the Massachusetts Legislature, whom all the
money of Rockefeller could not buy, who obey only the one thing
which they look on as the expression of the public opinion of their
constituents, the united voice of the press of their district--that
these men should unknowingly cast their votes at the dictate of a
nostrum-maker in Ohio, who, if he should deliver his command personally
and directly, instead of through a newspaper supine enough to let him
control it for a hundred dollars a year, would be scorned and flouted.
Any self-respecting newspaper must be humiliated by the attitude of
the patent-medicine association. They don't ASK the newspapers to do
it--they ORDER it done. Read again Mr. Cheney's account of his plan,
note the half-contemptuous attitude toward the newspapers. And read
again Mr. Cheney's curt letter to the Massachusetts papers; Observe the
threat, just sufficiently veiled to make it more of a threat; and the
formal order from a superior to a clerk: "We would respectfully refer
you to the contract which we have with you."
Public-domain text, read in full here on John Shaqi.
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