"The Encyclopaedia Britannica is as necessary in your home as electric light, and more useful, day in and day out, than an automobile. It is as necessary for your children as for yourself. It will teach them to find their own way in the great realm of knowledge. It will answer their questions, stimulate their interest in everything that goes to make up what we call education, and, not least important, assist them to choose intelligently their life work. From childhood to old age, a man's life is a kind of journey, and for this greatest of all journeys there could be no more interesting companion and no more trustworthy guide than the Encyclopaedia Britannica."