M. de Guermantes uttered the words: “When one goes by the name of Marquis de Saint-Loup,” with some emphasis. He knew very well that it was a far greater thing to go by that of Duc de Guermantes. But if his self-esteem had a tendency to exaggerate if anything the superiority of the title Duc de Guermantes over all others, it was perhaps not so much the rules of good taste as the laws of imagination that urged him thus to attenuate it. Each of us sees in the brightest colours what he sees at a distance, what he sees in other people. For the general laws which govern perspective in imagination apply just as much to dukes as to ordinary mortals. And not only the laws of imagination, but those of speech. Now, either of two laws of speech may apply here, one being that which makes us express ourselves like others of our mental category and not of our caste. Under this law M. de Guermantes might be, in his choice of expressions, even when he wished to talk about the nobility, indebted to the humblest little tradesman, who would have said: “When one goes by the name of Duc de Guermantes,” whereas an educated man, a Swann, a Legrandin would not have said it. A duke may write novels worthy of a grocer, even about life in high society, titles and pedigrees being of no help to him there, and the epithet “aristocratic” be earned by the writings of a plebeian. Who had been, in this instance, the inferior from whom M. de Guermantes had picked up “when one goes by the name”, he had probably not the least idea. But another law of speech is that, from time to time, as there appear and then vanish diseases of which nothing more is ever heard, there come into being, no one knows how, spontaneously perhaps or by an accident like that which introduced into France a certain weed from America, the seeds of which, caught in the wool of a travelling rug, fell on a railway embankment, forms of speech which one hears in the same decade on the lips of people who have not in any way combined together to use them. So, just as in a certain year I heard Bloch say, referring to himself, that “the most charming people, the most brilliant, the best known, the most exclusive had discovered that there was only one man in Paris whom they felt to be intelligent, pleasant, whom they could not do without—namely Bloch,” and heard the same phrase used by countless other young men who did not know him and varied it only by substituting their own names for his, so I was often to hear this “when one goes by the name”. “What can one expect,” the Duke went on, “with the influence he’s come under; it’s easy to understand.” “Still it is rather comic,” suggested the Duchess, “when you think of his mother’s attitude, how she bores us to tears with her Patrie Française, morning, noon and night.”