Elissa fled from Tyre before her brother, as we are told, with others who would not submit to the tyranny of Pygmalion.[486] The exiles (we may perhaps suppose that they were members of old families, as it was apparently the people who had transferred the throne to Pygmalion) are said to have first landed at Cyprus, then to have sailed to the westward, and to have landed on the coast of Africa, in the neighbourhood of Ityke, the old colony of the Phenicians, and there to have bought as much land of the Libyans as could be covered by the skin of an ox. By dividing this into very thin strips they obtained a piece of land sufficient to enable them to build a fortress. This new dwelling-place, or the city which grew up round this fortress, the wanderers called, in reference to their old home, Karthada (_Karta hadasha_), _i.e._ "the new city," the Karchedon of the Greeks, the Carthage of the Romans. The legend of the purchase of the soil may have arisen from the fact that the settlers for a long time paid tribute to the ancient population, the Maxyans, for their soil. The ox-hide and all that is further told us of the fortunes of Elissa, her resistance to the suit of the Libyan prince Iarbas,[487] her self-immolation in order to escape from this suit (Virgil made despised love the motive for this immolation), is due to the transference of certain traits from the myths of the horned moon-goddess, to whom the cow is sacred, the wandering Astarte, who also bore the name of Dido, and of certain customs in the worship of the goddess to Carthage; these also have had influence on the narrative of the flight of Elissa.[488]