Don Gabriel Montalvo was appointed to be Governor of Cuba early in December, 1573. As was the custom in those days, however, he delayed for some time actual assumption of office, so that it was not until October 29, 1574, that he entered upon his duties. He was also charged with some important duties in Florida, but they were subordinate to those in Cuba. He made his home in the island and spent most of his time there. Indeed, he seems to have planned to make his home at Santiago, and to restore that place to its former prestige. On coming to Cuba he landed at Manzanillo instead of coming to Havana, and sent Diego de Soto to be his representative, practically deputy governor, at the latter place. From Manzanillo he went straight to Santiago, refurbished the governor's house and the public buildings, and began planning an elaborate system of harbor defences worthy of the capital of the island. He was naturally received with great joy by the people of Santiago and of the eastern end of the island generally, who saw in him, as they thought, a promise of restoration of that region to its former importance. From Santiago the governor set out on a tour of the eastern cities and towns, and had got as far as Bayamo when there came a hurried and urgent appeal for him to come to Havana. There was trouble in the city. Diego de Soto, the deputy governor there, had made Gomez de Rojas commander of La Fuerza--that reckless and truculent younger brother of Juan de Rojas whom Governor Mazariegos had once exiled from the island for disorderly if not criminal conduct. Now Gomez de Rojas was a land owner, and therefore, under the law, ineligible thus to serve. But confiding in the powerful influence of his family he ignored the law and held his place in defiance of all protests and demands for his retirement. The town council demanded his retirement, and the populace of Havana raged against him, but he shut himself up in the unfinished fort, trained his guns against the town, and prepared to resist with force any attempt which might be made by force to compel his resignation. Such was the emergency which sent a message post haste to the new governor asking him to hasten to Havana. He came, and at his coming Gomez de Rojas capitulated without a blow. Montalvo rebuked him severely and imposed upon him a heavy fine, which was paid. But in this the governor incurred the hostility of the Rojas family. The feud was taken up by Juan Bautista de Rojas, who had succeeded his cousin Juan de Ynestrosa, deceased, as royal treasurer. This official charged the governor with conniving with smugglers and receivers of smuggled goods, and also with those who exported goods to countries with which traffic was prohibited, and on that account demanded for himself the right to inspect vessels and their cargoes; a function which had been exercised by the governor.