The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
The sea being our proper element, admirals have always had the lion’s
share of the popular admiration, and their fame appears more firmly
rooted than that of generals. Signs of ADMIRAL DRAKE, SIR FRANCIS DRAKE,
or the DRAKE ARMS, so common at the water-side in our seaports, shew
that the nation has not yet forgotten the bold navigator of good _Queen
Bess_. SIR WALTER RALEIGH has not been quite so fortunate; for though he
also came in for a great share of signboard honour, yet it was less
owing to his qualities as a commander, than to his reputation of having
introduced tobacco into England, whence he became a favourite
tobacconist’s sign; and in that quality, we find him on several of the
shop-bills in the Banks Collection. Signs being frequently used in the
last century for political pasquinades, advantage was taken of a
tobacconist’s sign for the following sharp hit at Lord North:--
“To the Printer of the _General Advertiser_:--
“SIR,--Being a smoaker, I take particular notice of the devices used
by different dealers in tobacco, by way of ornament to the papers in
which that valuable plant is enclosed for sale; and that used by the
worthy Alderman in Ludgate Street, has often given me much pleasure,
it having the head of Sir Walter Raleigh, and the following motto
round it:--
‘Great Britain to great Raleigh owes
This plant and country where it grows.’
“To which I offer the following lines by way of contrast; the truth
thereof no one can doubt:--
‘To Rubicon and North, old England owes
The loss of country where tobacco grows.’
“I suppose no dealer will chuse to adopt so unfortunate a subject for
their insignia; but perhaps, when you have a spare corner in your
_General Advertiser_, it may not be inadmissible, which will
oblige.--Yours, &c.,
“A SMOAKER.
“Feb. 1, 1783.
_General Advertiser_, March 13, 1784.”
Brave old ADMIRAL BENBOW, who held up the honour of the British flag in
the reign of William III., is still far from uncommon. ADMIRAL DUNCAN,
HOWE, and JERVIS still preside over the sale of many a hogshead of beer
or spirits; whilst ADMIRAL VERNON seems to have secured himself an
everlasting place on the front of the alehouse, by reason of his dashing
capture of PORTOBELLO; the name of that town, or sometimes the
PORTOBELLO ARMS, being also frequently adopted, instead of the admiral’s
name. ADMIRAL KEPPEL is another great favourite. There is a public-house
with that sign, on the Fulham Road, where, some years ago, the portrait
of the admiral used to court the custom of the passing traveller, by a
poetical appeal to both man and beast:--
“Stop, brave boys, and quench your thirst;
If you won’t drink, your horses murst.”
Public-domain text, read in full here on John Shaqi.
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