The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
“For two years, ‘the glorious Protestant hero’ was unrivalled; but the
French being defeated at Minden, upon the 1st of August 1759, by the
army under Prince Frederick of Brunswick, the King of Prussia began to
give place a little to two popular favourites, who started at the same
time; I mean PRINCE FERDINAND, and the MARQUIS OF GRANBY. Prince
Ferdinand was supported altogether by his good conduct at Minden, and by
his high reputation over Europe as a general. The _Marquis of Granby_
behaved with spirit and personal courage everywhere; but his success on
the signposts of England was very much owing to a comparison generally
made between him and another British general of higher rank, but who was
supposed not to have behaved so well. Perhaps, too, he was a good deal
indebted to another circumstance--to wit, the baldness of his head.”
That crowned heads, as well as other human beings, were subject to the
law of change on the signboard, is amusingly illustrated in an anecdote
told by Goldsmith:--
“An alehouse keeper near Islington, who had long lived at the sign of
the French King, upon the commencement of the last war, pulled down
his old sign, and put up that of the QUEEN OF HUNGARY. Under the
influence of her red nose and golden sceptre, he continued to sell
ale, till she was no longer the favourite of his customers; he changed
her therefore, some time ago, for the King of Prussia who may probably
be changed in turn for the next great man that shall be set up for
vulgar admiration.”[66]
Of all great men, “bene meriti de patria,” military men appear at all
times to have captivated the popular favour much more than those men who
promoted the welfare of the country in the Cabinet, or who made
themselves famous by the arts of peace, and the more quiet productions
of their genius. We find hundreds of admirals and generals on the
signboard, but we are not aware that there is one Watt, or one Sir
Walter Scott; yet, what glory and pleasure has the nation not derived
from their genius! Booksellers formerly honoured the heads and names of
great authors with a signboard; but that custom fell into disuse when
signs became unnecessary. At present, the publicans only have signs, and
they and their customers can much better appreciate “the glorious pomp
and pageantry of war,” than a parliamentary debate. A victory, with so
many of the enemy killed and wounded, and so many colours and stands of
arms captured, awakens much more thrilling emotions in their breasts
than the most useful invention, or the most glorious work of art.
Public-domain text, read in full here on John Shaqi.
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