Very different was the position and occupation of the retail dealer or
pedlar. He did not travel by sea, scarcely even by land, but usually
carried on his business at one place; he either bought his goods direct
from the producers or from the wholesale dealers, and offered them for
sale in open shops or in booths on the market-place; in large towns
there were special stands or markets for particular goods, but those who
offered their wares at these places were usually the producers
themselves, thus at the Pot Market at Athens, the wares were offered by
real potters, who had doubtless made them themselves. We must therefore
distinguish between shopkeepers who lived only by trade, and did not
themselves produce, and producers, who brought their own goods to
market; the latter were regarded as merchants by the ancients, and the
hatred, where it existed, was chiefly directed at the small shopkeepers,
who sold their wares for as high prices as possible. In small cities the
circumstances may have been somewhat different, for it was only the most
important trades connected with food and clothing that were carried on
there, and many branches were not represented at all; consequently many
kinds of goods had to be imported for sale by the small shopkeepers. No
doubt the inhabitants of the small towns and even the country people
often went to the capital to satisfy their wants, especially to the
great markets held on fixed days of the month, usually on the first; the
national festivals too provided opportunities for many kinds of
purchases, since a sort of fair was usually connected with them.
In the market-places of large towns there were usually covered arcades
in which the merchants and dealers set up their wares; in some places
there were market-halls of this kind for special goods, such as corn,
oil, ointments, etc. Besides these permanent places of sale, there were
light booths of a temporary nature, constructed in tent fashion of woven
reeds and linen. The life in the market-place probably resembled that of
the present day in the south; the custom of calling out and extolling
goods existed in ancient Greece as well, and so did the excessive
demands of the seller and the depreciation on the part of the purchaser,
and even the notorious rudeness of the fish-wives seems to have been
known to the Greeks. We find mention also of peddling, and carrying
wares from house to house, and this was chiefly the case with
provisions.
Public-domain text, read in full here on John Shaqi.
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