Domestic fiction; Families -- Fiction; Sex role -- Fiction; Spouses -- Fiction
“Give us ten years’ time,” said Mr. Willing, laughing, “and see if
there is a single golden-oak, Morris-chaired ‘best room’ left in town!”
Evangeline felt dazzled by all that was happening; her promotion;
sitting here in such an intimate way with the proprietors of the
business; having them talk in this wonderful way of their wonderful
conception of what the business really was. It was her conception too.
Every word found an echo in her heart, although she had not had the
education to express it brilliantly as they did. But she was uneasy
at being away from her post so long. What would Miss Flynn think?
The exquisite surprise it was to realize that it no longer made any
difference what Miss Flynn thought! She felt an inch taller.
Mr. Willing said now, “I’ve been wanting to have a talk with you about
things in general, and now’s as good a time as any. We want you to
understand the situation in a comprehensive way, in a large way. There
are certain elements in the retail dry-goods business which give rise
to considerable concern on the part of....”
“Off on polysyllables!” thought his wife. She cut in briskly, with
the effect of scissors snipping in two a slowly unwinding tape, “It’s
the mail-order houses and the ten-cent stores we’re afraid of. It’s
frightful how they steal the business of country people away from
where it belongs. The first thing that has to be done is to give them
our dust. And it can be done by making the store known for such good
personal service and such real attention to customers’ needs that
they’ll _enjoy_ coming to the store. And once they’re inside the
doors....”
“After all, how even the best of women see things in a little, narrow,
concrete way!” thought Mr. Willing. “Nothing big and constructive
in their minds.” Aloud he said with simplicity and dignity, “I was
brought up on a farm myself, Mrs. Knapp, and a very poor farm. And I
have a very special feeling about our country customers. I know how
few occasions there are in farm life for civilized mingling with our
fellow-men, how little brightness and color there is in country life.
It is my ambition to make every trip to our store as educative as an
afternoon tea-party for the women-folk on a farm. And I want every
purchase at our counters to help every fine big farm-boy to shuck off
his awkward countrified ways that put him at such a disadvantage beside
any measly, little, cock-sure, tenement-house rat!” Experiences of his
own past burned in his voice, “We’re counting on you, Mrs. Knapp, to
train your girls to have just the right manner with country customers.
_You_ know, cordial, but respectful, friendly, but no soft-soap
business.”
“I know _just what you mean_!” Evangeline burst out suddenly, with such
an earnest conviction that they stopped talking for an instant to enjoy
her oneness with them. Yes, she would do. She would do.
Public-domain text, read in full here on John Shaqi.
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