The International Monthly, Volume 3, No. 2, May, 1851Various
History
The International Monthly, Volume 3, No. 2, May, 1851
Various
Art, Modern -- 19th century -- Periodicals; Literature, Modern -- 19th century -- Periodicals; Science -- History -- Periodicals
The _Presse_ was founded in 1836, about the same time as the _Siecle_,
by Emile de Girardin, a son of General de Girardin, it is said, by an
English mother. Till that epoch of fifteen years ago, people in Paris or
in France had no idea of a journal exceeding in circulation 25,000
copies, the circulation of the _Constitutionnel_, or of a newspaper
costing less than seventy or eighty francs per annum. Many journals had
contrived to live on respectably enough on a modest number of 4000 or
5000 _abonnes_. But the conductors of the _Presse_ and of the _Siecle_
were born to operate a revolution in this routine and jog-trot of
newspaper life. They reduced the subscription to newspapers from eighty
to forty francs per annum, producing as good if not a better article.
This was a great advantage to the million, and it induced parties to
subscribe for, and read a newspaper, more especially in the country, who
never thought of reading a newspaper before. In constituting his new
press, M. Girardin entirely upset and rooted out all the old notions
theretofore prevailing as to the conduct of a journal. The great feature
in the new journal was not its leading articles, but its _Roman
feuilleton_, by Dumas, Sue, &c. This it was that first brought Socialism
into extreme vogue among the working classes. True the _Presse_ was not
the first to publish Socialist _feuilletons_, but the _Debats_ and the
_Constitutionnel_. But the _Presse_ was the first to make the leading
article subsidiary to the _feuilleton_. It was, even when not a
professed Socialist, a great promoter of Socialism, by the thorough
support which it lent to all the slimy, jesuitical corruptions of
Guizoism, and all the turpitudes and chicanery of Louis Philippism. When
the _Presse_ was not a year old it had 15,000 subscribers, and before it
was twelve years old the product of its advertisements amounted to
150,000 francs a-year. Indeed this journal has the rare merit of being
the first to teach the French the use, and we must add the abuse, of
advertisements. We fear the _Presse_, during these early days of the
gentle Emile and Granier Cassagnac, was neither a model of virtue,
disinterestedness, nor self-denial. Nor do we know that it is so now,
even under the best of Republics. There are strange tales abroad, even
allowing for the exaggeration of Rumor with her hundred tongues. One
thing, however, is clear; that the _Presse_ was a liberal paymaster to
its _feuilletonistes_. To Dumas, Sand, De Balzac, Theophile Gautier, and
Jules Sandeau, it four years ago paid 300 francs per day for
contributions. The _Presse_, as M. Texier says, is now less the
collective reason of a set of writers laboring to a common intent, than
the expression of the individual activity, energy, and wonderful
mobility of M. Girardin himself. The _Presse_ is Emile de Girardin, with
his boldness, his audacity, his rampant agility, his Jim Crowism, his
inexhaustible cleverness, wonderful fecundity, and indisputable talent.
Public-domain text, read in full here on John Shaqi.
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