The Invention of Printing.: A Collection of Facts and Opinions, Descriptive of Early Prints and Playing Cards, the Block-Books of the Fifteenth Century, the Legend of Lourens Janszoon Coster, of Haarlem, and the Work of John Gutenberg and His AssociatesDe Vinne, Theodore Low
History
The Invention of Printing.: A Collection of Facts and Opinions, Descriptive of Early Prints and Playing Cards, the Block-Books of the Fifteenth Century, the Legend of Lourens Janszoon Coster, of Haarlem, and the Work of John Gutenberg and His Associates
De Vinne, Theodore Low
Incunabula -- Bibliography; Printing -- History -- Origin and antecedents
In the fourteenth century this multitude of book-readers had not been
created. One hundred copies would have been considered a great edition,
and the engravers or printers who took such a hazard would have waited
many years for purchasers. Their unwillingness to take an unwise risk
has been often regarded as an evidence, not of their sagacity, but of
their stupidity. There are writers who have taught that the project of
a printed book was a grand conception, not to be imagined by any but a
great inventor—an idea far above the capacity of any printer of playing
cards or images; but the legends in the image prints teach us that the
early engravers knew how to engrave the letters, and that they could
have engraved entire books of letters if they had thought it expedient.
The advantages or disadvantages of engraving books were considered
by them as they would be by publishers of our own time, purely as an
economical question. The early engravers decided that books of letters
could be appreciated, and would be purchased, only by the educated, a
class too small to reward the labor of the engraver. For the making of
books, printing was not regarded as an economical process, and books
were consequently made by the cheaper process of writing.
While it was unprofitable to engrave letters for books, it was
profitable to engrave designs for printed fabrics, images and playing
cards. On work of this character, the relations of cost and sale were
completely reversed. The expenses for engraving one design, one image,
or one suite of cards, was small; but the sale of the work printed from
the blocks was generally very large. Fabrics that could be worn, cards
that [p192] could amuse, and images that would serve as decorations
or as aids to devotion, had attractions for all people, and especially
for the poor and illiterate. Whoever printed merchandise of this nature
could rightfully expect that it would be sold in such large quantities
that the cost of engraving would be inappreciable.
The world was not ready at the beginning of the fifteenth century to
apply its knowledge of printing with ink to the making of books. It was
regarded as too expensive a process. It bided its time, waiting for
more readers and book-buyers, for paper in greater supply and of better
quality, for higher skill on the part of the engravers, printers and
ink-makers. If there were no other evidences than those afforded by the
partly printed and written books, it could be safely assumed that when
the early engravers did begin to print books, they would be, not books
of letters, but books of pictures.
[p193]
XI
Block-Books of Images without Text.
Public-domain text, read in full here on John Shaqi.
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