Cuffe never allowed his own private business affairs to engulf his interests in Sierra Leone. He wrote frequently to the colonists that he took over and he kept in close touch with the Friendly Society. He gave them financial advice, quoted prices, and promised another visit when satisfactory arrangement could be made with either the London African Institution or the British Government. He expressed the wish that an additional port might be selected for a settlement because, from the rumors of insurrection in the South, "many will be glad to find some place where they could send them."[46] He exhorted the Friendly Society as a whole to "stand fast, grow strong, be respectable, and be active to suppress the slave trade." To its secretary, James Wise, he gave this special message: "As thou art one of the main spokes in the great wheel in which the Friendly Society are upheld I earnestly instruct thee to stand firm for her support for if she falls and comes to naught, it will be a deadly blow to Africa. I am a well wisher to her prosperity and could I be the means of her firm establishment I think I should consent to be made use of in any way which might be for her advancement. I instruct thee to endeavor that she, the Friendly Society, may not give up her commercial pursuits, for that is the greatest outlet to her national advancement.--I forsee this to be the means of improving both your country and nation."[47] The African Institutions at Philadelphia and New York were as dear to his heart as the Friendly Society. He kept in close touch with both of them. "I wish these institutions," he said, "to be brought as much under action as possible; by these means the colored people of these large cities would be more awakened than from an individual, and a stranger, and thereby prevailed upon for their own good."[48] The secretary of the New York African Institution was Peter Williams, Jr., a rector of the St. Phillip's Episcopal Church. Cuffe constantly spurred him on to greater activity in the organization. He should write Governor McCarthy of Sierra Leone expressing interest in Cuffe's mission; he should cooperate with the Abolition Society in New York in its efforts to secure information leading to the capture of slave traders; he should open up a correspondence with the Friendly Society.