The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
Gaujean, who had asked for another slice of mutton, was slowly
masticating. “Ah! why, why? The looms must be kept going, I tell you.
When one has weavers everywhere, in the neighbourhood of Lyons, in the
Gard, in the Isère, they can't stand still a day without an enormous
loss. Then we who sometimes employ makers having ten or fifteen looms
are better able to control the output, as far as regards the stock,
whilst the big manufacturers are obliged to have continual outlets, the
quickest and largest possible, so that they are on their knees before
the big shops. I know three or four who out-bid each other, and who
would sooner work at a loss than not obtain the orders. But they make
up for it with the small houses like yours. Yes, if they exist through
them, they make their profit out of you. Heaven knows how the crisis
will end!”
“It's odious!” exclaimed Robineau, relieved by this cry of anger.
Denise was quietly listening. She was secretly for the big shops, with
her instinctive love of logic and life.
They had relapsed into silence, and were eating some potted French
beans; at last she ventured to say in a cheerful tone, “The public does
not complain.”
Madame Robineau could not suppress a little laugh, which annoyed her
husband and Gaujean. No doubt the customer was satisfied, for, in
the end, it was the customer who profited by the fall in prices. But
everybody must live; where would they be if, under the pretext of
the general welfare, the consumer was fattened at the expense of the
producer? And then commenced a long discussion. Denise affected to be
joking, all the while producing solid arguments. All the middle-men
disappeared, the manufacturing agents, representatives, commission
agents, and this greatly contributed to cheapen the articles; besides,
the manufacturers could no longer live without the big shops, for as
soon as one of them lost their custom, failure became a certainty; in
short, it was a natural commercial evolution. It would be impossible to
prevent things going on as they ought to, when everybody was working for
that, whether they liked it or not.
“So you are for those who turned you out into the street?” asked
Gaujean.
Denise became very red. She herself was surprised at the vivacity of her
defence. What had she at heart, that such a flame should have invaded
her bosom?
“Dear me, no!” replied she. “Perhaps I'm wrong, for you are more
competent to judge than I. I simply express my opinion. The prices,
instead of being settled as formerly by fifty houses, are now fixed
by four or five, which have lowered them, thanks to the power of their
capital, and the strength of their immense business. So much the better
for the public, that's all!”
Public-domain text, read in full here on John Shaqi.
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