The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
Gaujean came up from Lyons; there were hasty confabulations, and they
finished by coming to a most heroic resolution; the silk should be
lowered in price, they would sell it at five francs six sous, beneath
which no one could go, without folly. The next day Mouret marked his at
five francs four sous. After that it became a mania: Robineau replied by
five francs three sous, when Mouret at once ticketed his at five francs
and two sous. Neither lowered more than a sou at a time now, losing
considerable sums as often as they made this present to the public. The
customers laughed, delighted with this duel, moved by the terrible
blows dealt each other by the two houses to please them. At last Mouret
ventured as low as five francs; his staff paled before such a challenge
thrown down to fortune. Robineau, utterly beaten, out of breath, stopped
also at five francs, not having the courage to go any lower. And they
rested at their positions, face to face, with the massacre of their
goods around them.
But if honour was saved on both sides, the situation was becoming fatal
for Robineau. The Ladies' Paradise had money at its disposal and a
patronage which enabled it to balance its profits; whilst he, sustained
by Gaujean alone, unable to recoup his losses on other articles,
was exhausted, and slipped daily a little further on the verge of
bankruptcy. He was dying from his hardihood, notwithstanding the
numerous customers that the hazards of the struggle had brought him. One
of his secret torments was to see these customers slowly quitting him,
returning to The Ladies' Paradise, after the money he had lost and the
efforts he had made to conquer them.
One day he quite lost patience. A customer, Madame de Boves, had come to
his shop for some mantles, for he had added a ready-made department to
his business. She could not make up her mind, complaining of the quality
of the goods. At last she said: “Their Paris Paradise is a great deal
stronger.”
Robineau restrained himself, assuring her that she was mistaken, with a
tradesman's politeness, all the more respectful, because he was afraid
to allow his anger to burst forth.
“But just look at the silk of this mantle!” resumed she, “one would
really take it for so much cobweb. You may say what you like, sir, their
silk at five francs is like leather compared with this.”
He did not reply, the blood rushing to his face, and his lips tightly
closed. In point of fact he had ingeniously thought of buying some of
his rival's silk for these mantles. So that it was Mouret, not he, who
lost on the material. He simply cut off the selvage.
“Really you think the Paris Paradise thicker?” murmured he.
“Oh! a hundred times!” said Madame de Boves. “There's no comparison.”
Public-domain text, read in full here on John Shaqi.
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