The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
Denise noticed Bourras was pre-occupied during the next fortnight. He
wandered about in a feverish manner, measuring the walls of his house,
surveying it from the middle of the street with the air of an architect.
Then one morning some workmen arrived. This was the decisive blow. He
had conceived the bold idea of beating The Ladies' Paradise on its own
ground by making certain concessions to modern luxury. The customers,
who often reproached him about his dark shop, would certainly come back
again, when they saw it bright and new. In the first place, the workmen
stopped up the crevices and whitewashed the frontage, then they painted
the woodwork a light green, and even carried the splendour so far as to
gild the sign-board. A sum of three thousand francs, held in reserve
by Bourras as a last resource, was swallowed up in this way. The whole
neighbourhood was in a state of revolution; people came to look at
him amid all these riches, losing his head, no longer able to find
the things he was accustomed to. He did not seem to be at home in this
shining frame, in this tender setting; he seemed frightened, with his
long beard and white hair. The people passing on the opposite side
of the street were astonished on seeing him waving his arms about and
carving his handles. And he was in a state of fever, afraid of dirtying
his shop, plunging further into this luxurious business, which he did
not at all understand.
The same as with Robineau, the campaign against The Ladies' Paradise was
opened by Bourras. The latter had just brought out his invention,
the automatic umbrella, which later on was to become popular. But The
Paradise people immediately improved on the invention, and a struggle of
prices commenced. Bourras had an article at one franc and nineteen sous,
in zanella, with steel mounting, everlasting, said the ticket, But
he was especially anxious to vanquish his competitors with his
handles--bamboo, dogwood, olive, myrtle, rattan, every imaginable sort
of handle. The Paradise people, less artistic, paid more attention to
the material, extolling their alpacas and mohairs, their twills and
sarcenets. And they came out victorious. Bourras, in despair, repeated
that art was done for, that he was reduced to carving his handles for
pleasure, without any hope of selling them.
“It's my fault!” cried he to Denise. “I never ought to have kept a lot
of rotten articles, at one franc nineteen sous! That's where these new
notions lead one to. I wanted to follow the example of these brigands;
so much the better if I'm ruined by it!”
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account